May, 2009
Rosetta Stone Hosts Game Jam
Posted by Captain Hoff in Hoff Talk! on May 22nd, 2009
It seems like everyone’s getting into the “game” thing. Even Rosetta Stone is holding a game competition. This is a game “development” contest, believe it or not.
Interested developers and gamers should answer the following question – ‘Describe your passion for building games that teach and motivate people.’ Competitors can email their answer, with a short summary of their programming experience and contact information to: gamejam@rosettastone.com
You can sign up at www.RosettaStoneGameJam.com
Five Fun Riddles
Posted by Captain Hoff in Hoff Talk! on May 21st, 2009
Okay, game lovers, here are 5 fun riddles for you… Look in the comments for the answers.
1) What becomes wetter and wetter the more it dries?
2) What food do you throw away the outside and cook the inside, then you eat the outside and throw away the inside?
3) I’m light as a feather, yet most people, no matter how strong they are, cannot hold me for more than 10 minutes. What am I?
4) I can fly, but I have no wings. I can cry, but I have no eyes. Darkness follows me wherever I go. When my time is up, I disappear into thin air.
5) After you take away my whole, some still remains. What am I?
Shiftspace
Posted by Captain Hoff in Hoff Talk! on May 18th, 2009
Shiftspace is another project worth looking at if you’re into the concept of Hyperlayers. ShiftSpace is an open source browser plug-in for collaboratively annotating, editing and shifting the web. Through a set of tools, users can annotate, modify, and shift the content of a page. Shifts can be shared and can be mapped into Trails (contextual information maps).
You can try Shiftspace by visiting http://www.shiftspace.org/
Metaplace
Posted by Captain Hoff in Hoff Talk! on May 18th, 2009
I tried the Metaplace Beta recently and thought it was well done. It’s a nice approach to creating a virtual world & Sims hybrid. The avatars could use improvement, but the environment was enticing and well crafted. It’s like Habbo 2.0, where instead of creating a simple room, you have a lot more tools and options. The world itself is visually rich and has lots of potential. You can check it out at http://www.metaplace.com/

Blerp Alpha Goes Live
Posted by Captain Hoff in Hoff Talk! on May 13th, 2009
We just opened up the Alpha version of Blerp! www.blerp.com
Blerp lets users take any YouTube video, Flickr photo, Google map or other widget, and post it on top of any website.
Imagine taking any video on YouTube or photo on Flickr and posting it on top of any website you choose:
* If your favorite band has a website, but it doesn’t have the latest concert videos, you can go to YouTube, find those videos and post them right on the band’s website for everyone to see.
* Or if your favorite gossip site is missing out on the latest rumors, you can add them to the mix.
* Or if CNN is covering a story but doesn’t see it the way you do, you can add your POV to the article by posting comments, photos, maps, polls, data and more.
“Blerp liberates the Web,” says Steven Hoffman, CEO of RocketOn. “It hands the web over to the users and lets everyone start discussions wherever and however they please.”
With Blerp, people can effortlessly layer content and comments over whatever site they choose and share their layers with friends. Blerp requires no download and no browser plug-in.
Users simply go to Blerp.com and can see all the discussions that are taking place online. When a user clicks on a discussion, they’re taken to the website and can see the blerps (user-generated posts) on the left-hand side of the screen. Each blerp represents either a comment, photo, video or some other widget that a user has placed on top of the site.
“The exciting part is that you can see what your friends are blerping about in real time,” says Hoffman. “The more you use it, the more you realize the power of blerp lies in connecting with your peers and participating in discussions taking place on all the websites you care about. Users can even tie Blerp into Twitter, Digg, Facebook, MySpace and other major social networks.”
Blerp is structured as a giant social forum that spans the Net. Not only can you join in discussions, but you can see what and where your friends are blerping. In this way, Blerp is the ultimate comment board, where you login once and start a dialog across an unlimited number of sites.
Blerp originated from the idea of hyperlayers. In a layered universe, instead of websites being exclusively controlled by whomever owns the domain name, every domain will be open to anyone who wants to access or alter it. Over each domain will exist independent layers, where users can interact with one another, share content and dispense information.
Layering the Web
Posted by Captain Hoff in Hoff Talk! on May 1st, 2009
Today, most people experience the Web as a flat space. Except for a handful of early adopters who are experimenting with new browser plug-ins, users tend to experience the same sites in the same way. The pages are one-dimensional in nature and provide cookie-cutter functionality most of the time. In the near future, however, I see a very different Web, where instead of surfing websites, a growing number of users will be layer surfing.
When I say “layer,” I’m talking about a parallel space that is either directly or indirectly associated with a URL. This space can contain applications, data, users, hyperlinks and media. It can be placed directly over a website or displayed separately. As long as the layer knows what URL the user is on, it can provide a parallel view of the Web.
In a layered universe, instead of websites being exclusively controlled by whomever owns the domain name, every domain will be open to everyone who wants to access or alter it. Over each domain will exist independent layers, where users can interact with one another in a variety of ways, according to the functionality each layer offers. Users will be able to easily transition from one layer to another, which will give them more control over how they experience the site and who they interact with.
Since the creators of layers are not necessarily beholden to the website owners, each layer will present a different view of the information associated with a particular domain or URL. A layer could offer users additional features that aren’t available on the underlying site, or could allow users to post their thoughts right on top of the website for everyone to see. A layer could even take data related to the webpages and display them in different formats, providing an entirely new way of viewing the same data found on the underlying URL.
Each layer will also provide its own user interface for manipulating that information and interacting with other users who have access to that layer. Users will even be able to combine layers, one on top of another, creating meta-layers that are customized to their tastes and needs. The Amazon.com of the future might be only 20% Amazon and 80% layers. Hence, your view of a popular website, like Google or CNN.com, will be entirely different from mine, depending on what layer you happen to be on when you visit the site.
As layers begin to multiply, the Web will become a dynamically immersive experience. Browsing will no longer be defined by the owners of the websites and the activities they sanction. Instead, users will be able to access content created by third parties wherever they go online. Each layer will provide the user with a new structure and an additional degree of freedom. Users will not only be able to browse horizontally between websites, but vertically too, from layer to layer. In essence, layers will create alternate versions of the Web, which users can browse freely, redefining what it means to be on the Web.
Where it gets exciting is how users combine layered applications to reshape their experience of browsing. Imagine going to NYTimes.com and looking at it through a user-generated media layer, where users comment on the news, upload their own videos on top of the headline stories, and offer up links to alternative news sources. At this point, the NY Times no longer has control over how it presents the news. The base site is merely an anchor point.
Today, if you go to Google.com, you’ll see the nice little search box, but with layers, some inventive person can transform Google into a new type of search engine. For example, search results could go one step further. When the search results come up, not only might a user see the information Google provides, but additional information about each site, like its Digg rating, trustworthiness, demographics, etc.
As layers proliferate, the entire dynamic of the Web will change. The virtual geography will still be defined by domains and URLs, but over these locations will exist parallel spaces that may not be controlled by the owner of the domain or, for that matter, anyone. As a result, not only is content set free, but entire sites are set free, and users are empowered to do whatever they want wherever they want.
So when you arrive at a site, you might never actually view it the way the website owner intended. Your view may always be through the lens of a particular layer or group of layers that provide additional functionality or information to the site.
What enables and drives this new web experience are layers. Layers add a z-axis to your browser, enabling seamless layer surfing. In other words, layers create a new dimension to web browsing, allowing users to surf the z-axis (layered spaces) at the same time they’re surfing the Web.
If we analyze the existing Web, we see that what matters most is the relationship between sites and the flow of traffic across the virtual terrain. Once you add layers to this equation, what ends up mattering is not just the sites but also the lens (or rather, the layer) through which they are viewed.
I can imagine the browser of the future having a layer slider, that seamlessly shifts users from one layer to another. In this way, the websites that are being built today are just the foundation of the Web to come. Upon these pieces of real estate will emerge entire communities and pools of information that are both completely divorced and deeply related to the landscape we know today.
OnHollywood Top 100
Posted by Captain Hoff in Hoff Talk! on May 1st, 2009
RocketOn was selected as one of the OnHollywood Top 100 private companies. You can learn more by visiting OnHollywood.

